The OHF presents different challenges to most of ASP’s clients because many of the products they require are targeted at children and young adults.

The merchandise needs to be cost-effective, appeal to younger people, and instruct recipients about the importance of oral hygiene.

The OHF has two main promotions each year – National Smile Month and Mouth Cancer Action Month.

National Smile Month usually takes place in May and raises awareness of important oral health issues. The campaign is promoted through a network of dentists, health professionals, and schools who support the campaign by buying merchandise through the OHF.

ASP has produced various items for National Smile Month, such as fridge magnets, balloons, temporary tattoos, T-shirts, and mugs. They all require branding with different messages each year, such as brushing for two minutes twice a day, eating more fruit, visiting a dentist regularly, and cutting down on sugary food and drinks.

Mouth Cancer Action Month is a serious subject and presents different challenges. ASP Promotions was asked to put forward ideas and products that help break the taboos of mouth cancer and encourage honest conversations about the issue.

ASP supplied various items, including fundraising blue ribbon badges and T-shirts, to more fun items like blue lipsticks – which proved particularly effective because many #BlueLipSelfies were posted on social media, raising awareness.